Compare Engagement Rates.
See how your engagement rate stacks up across different platforms. Select 2–4 platforms, enter your numbers, and compare side-by-side.
Select 2–4 platforms to compare
(Likes + Comments + Saves + Shares) ÷ Followers × 100
TikTok
(Likes + Comments + Shares) ÷ Followers × 100
How cross-platform comparison works.
Pick your platforms
Select 2 to 4 platforms you want to compare
Enter your stats
Fill in the metrics for each platform from your analytics
Compare results
See rates side-by-side with tier badges and benchmarks
Why compare engagement rates across platforms?
Each social media platform has different engagement dynamics. A 3% engagement rate on Instagram is "good," but the same 3% on TikTok is only average. Comparing your rates side-by-side — each against its own platform benchmarks — gives you a true picture of where your content performs best and where there's room to improve.
This tool uses the default formula for each platform (by followers for most, by impressions for Twitter/X) so you're always comparing apples to apples within each platform's context. Every result is benchmarked against the latest 2026 data for that specific platform.
When to use cross-platform comparison.
- Content repurposing — See which platform rewards your content style most
- Budget allocation — Know where to focus your time and ad spend
- Brand pitches — Show potential partners your strongest platform
- Growth tracking — Monitor which platform is trending up or down